Hi!

Waving hand emoji to say "hi!" to you
Projects & client work 2020 Projects & client work 2021

I'm a UX/UI designer.

Hi, I'm Sofia a UX/UI designer based in Italy.
I am focused on Service Design and UX Research.

Download my CV
What do you think about it?
Explore
Sofia Marchi Portrait
MY SKILLS

My Expertise

UX Research

Understand First. In the initial phase of a project, I do competitor analysis, define personas and user journeys. I want to understand exactly who I am going to design for.

Service Design

Process analysis. I study the relationship between actors, communication and components of a service in order to create value for all stakeholders and build a great user experience.

Sketching & Prototyping

Let's design. I define the content and layout of the interfaces at different levels of detail: starting with wireframes, through mockups to high-fidelity interactive prototypes.

Testing & Improvement

Never stop. After designing an interface, I test the developed material. Finally, I check how users react to the interface by studying traffic data, heat maps and users' feedback.

PORTFOLIO

Latest Projects

NEW
Go to my Dribbble profile
Project overview image
Logo Colli Veneti
Discover more
Project overview image
Designflows 2021
Discover more
Project overview image
Compagnia Teatro Giovani Torrita
Discover more
Project overview image
Authentic Amalfi Coast
Discover more
Project overview image
Giulio Benvenuti
Discover more
Nice to meet you.

Hey, I'm Sofia, UX/UI designer at Aruba s.p.a.

Hi, my name is Sofia Marchi and I’m a UX/UI designer from Italy. I have over 6 years experience in designing web applications and portals.
I currently work for Aruba s.p.a., one of the largest internet service providers in Italy.

In addition to design, at Aruba I am responsible for collecting and analysing user feedback through the GetFeedback platform. The feedback given by users spontaneously, together with the answers they give to specific surveys, help me and the UX team to continuously improve our interfaces. I also deal with the analysis of user flows and the creation of prototypes to improve the Cloud platform and other Aruba services.

Sofia Marchi portrait

Sofia Marchi

UX/UI Designer @ Aruba s.p.a.